The Belong Effect by Sid Lee logo

Why This

Learn how your community participation shapes your brand’s growth

Drive brand growth

Now more than ever, communities nurture and feed us emotionally. They instill meanings in our lives and provide us with a sense of belonging. When we truly belong, we are inspired to act on behalf of our community.

Brands that participate in communities as members can harness the network effects to increase awareness, boost profitability and capture a greater market share.

In whichever communities you choose to participate in, you must continue to listen and amplify the group identity.

To benefit from network effects in communities, never force your brand’s message.
The greater
the number of user
the greater
the network
the greater
the brand value


This fundamental need to belong contributed to defining the four pillars and five community types from our research.

From this, we created the Sid Lee Belong QuotientTM (BQ), which ranks the best performing brands in terms of community engagement.

To join the shift, contact us and learn how to implement our toolkit and boost your brand advocacy.

Let us help you activate The Belong EffectTM for your brand.